Publicity Group supported Europe Donna Georgia in delivering its Breast Health Day campaign as part of the wider European Breast Cancer Coalition initiative. The campaign is marked annually on 15 October and focuses on prevention, early detection, and breast health education for women and girls. Our work supported seminars with medical professionals, meetings with survivors, and public awareness activities coordinated by Europe Donna Georgia. The campaign built on Europe-wide advocacy milestones, including the 2009 Brussels press event featuring Arantxa Sánchez-Vicario and a video e-card viewed by 5,000 people in 58 countries. Media visibility was further strengthened by the generation of 232 articles across Europe, including blogs and social media commentary. In Georgia, corporate partners such as Aversi, Populi, and Goodwill joined the initiative through symbolic participation and charitable contributions. The campaign concluded with public medical consultations in Tbilisi, reinforcing sustained awareness and tangible access to breast health services.

Publicity Group delivered full event management services for the scientific conference “New Ways of Treatment of Rheumatics Arthritis,” organized on behalf of Hoffmann-La Roche. The conference introduced the medication Actemra to the Georgian healthcare market. We managed all planning stages, with particular focus on media relations and press coordination. Journalists were personally invited and hosted during the event, supported by professional media materials and press releases. Fifteen print and electronic media outlets attended and covered the conference. The event featured a keynote presentation by Cambridge University expert Andrew Ostar alongside 70 Georgian medical professionals. As a result, the conference achieved strong professional visibility and effective media dissemination.

Publicity Group supported UNICEF’s participation in the global “Flying High for Kids” campaign, positioning Georgia as a key stop in this worldwide advocacy initiative. The centerpiece event was held in the historic city of Mtskheta, where world traveler and pilot Andrew Parker conducted a symbolic balloon flight dedicated to Georgian children. A special ceremony included children with disabilities from Tbilisi, reinforcing the campaign’s inclusive and humanitarian message. Our role included event coordination, media relations, and public storytelling to align local engagement with the campaign’s global objectives. The initiative aimed to raise over one million US dollars worldwide for UNICEF through individual and corporate donations. The campaign concluded with a Christmas ceremony featuring live programming and direct engagement between the pilot, children, and partner organizations. Through strategic visibility and emotional storytelling, the project strengthened public support for UNICEF’s global mission and children’s rights.

Publicity Group supported UNICEF’s CRC25 campaign by delivering an integrated advocacy and communication program celebrating 25 years of the Convention on the Rights of the Child. Central to the campaign was a participatory digital initiative encouraging individuals to record and share their own versions of John Lennon’s “Imagine” via a mobile application and social media platforms. UNICEF Goodwill Ambassador Paata Burchuladze and approximately ten well-known Georgian singers joined the campaign, amplifying its reach and cultural resonance. We produced dedicated campaign films, organized roundtables and media meetings, and facilitated high-level advocacy events linked to children’s rights. A special parliamentary event was held in cooperation with UNICEF and the Georgian Parliament, reinforcing institutional commitment to child welfare. Public-facing events included a children’s concert at Tbilisi Mall with the band Mgzavrebi, essay initiatives by Georgian writers, and an advocacy-focused student film festival titled “We Imagine – We Change.” Through influencer engagement and a coordinated social media campaign, the initiative generated strong national visibility and positioned children’s rights at the center of public dialogue.