Publicity Group provides comprehensive reputation management and crisis communication services for organizations operating in dynamic and high-risk communication environments. We support corporate, public, and international clients in building credibility, trust, and long-term public confidence across traditional media, digital platforms, and stakeholder networks. Reputation management is not only about visibility, but about consistency, transparency, and preparedness.

Our agency’s Digital PR services help organizations strengthen their online visibility, credibility, and influence in an increasingly digital-first communication environment. As a strategic PR agency, we combine digital storytelling, media outreach, SEO-driven publicity, and platform-specific communication to ensure your message reaches the right audiences. Digital PR goes beyond social media; it is about building authority, trust, and discoverability across online channels. We support corporate brands, international organizations, and donor-funded projects with digital communications that integrate earned media, owned platforms, and strategic content amplification.

Content Marketing is a core component of effective public relations and strategic communications. Publicity Group develops high-quality, purpose-driven content that informs, engages, and influences diverse audiences. We create content for corporate communication, consumer brand awareness and sales, public campaigns, donor-funded initiatives, and international projects. Our team translates complex topics into clear compelling narratives tailored to media, digital platforms, and stakeholder communications.

Media Relations is one of Publicity Group’s strongest and most established service areas, a critical pillar of effective public relations in Georgia and beyond. As a PR agency based in Tbilisi, Georgia, we maintain extensive relationships with national and regional media outlets, journalists, editors, and broadcasters. We help organizations secure credible, accurate, and meaningful media coverage that supports reputation, awareness, and public understanding.

PR Strategy provides the foundation for all effective communication. Publicity Group works with organizations to design clear, structured, and results-oriented communication strategies aligned with business goals, commercial interest, public mandates, or program objectives. With our expertise, we support corporate clients, public sector institutions, nonprofits, and international donors with strategic planning grounded in local insight and international best practice.

Publicity Group’s Influencer PR services help organizations expand reach and credibility through trusted voices and opinion leaders. Unlike transactional influencer marketing, our approach focuses on strategic alignment, authenticity, and long-term reputation building. We work with influencers, experts, and public figures relevant to corporate, destination, social impact, and public awareness campaigns.

We provide full-scale Event PR services that turn events into powerful communication platforms. With our solid administrative and creative approaches, and extended partners base, we support local, regional, and international events through strategic planning, media outreach, and on-site coordination. Our experience includes conferences, forums, donor events, cultural and sales festivals, corporate & product launches, and international tours, including international media tours for Georgian media representatives, or tours for different groups, promoting brand, country, or particular cause.

Financial PR is a specialized service requiring accuracy, trust, and strategic messaging. Supporting organizations operating in regulated, investor-focused, and high-accountability environments, we can provide financial communication services for companies, international brands, and institutions that need clear and responsible public messaging.

Public Affairs services help organizations engage effectively with government institutions, policymakers, and public stakeholders. Publicity Group brings deep knowledge of the Georgian institutional environment and experience working with international donors, public agencies, and regulated industries. We support communication around reforms, policies, public programs, and in general between public sector and the public.

Social Impact communications is a defining area of expertise for Publicity Group. Built through years of collaboration with international donors, nonprofits, private sector and development programs, this service supports organizations working to create positive social change. We help our clients to communicate advocacy initiatives, public awareness campaigns, CSR programs, and community-driven projects. We are advising our clients on planned corporate giving and philanthropy initiatives aligned to their business and commercial interest, resulted into greater societal impact.

Publicity Group offers specialized Destination PR services for tourism boards, airlines, travel companies, and cultural and educational initiatives. Based in Tbilisi, Georgia, we have extensive experience promoting destinations through international media relations, media trips, storytelling campaigns, festivals and conferences and Olympiads. Our work spans Georgia, Europe, and Gulf countries, creating diverse experience and driving great in house expertise.

The Hybrid PR Office is Publicity Group’s flexible communication model designed for organizations seeking short, mid and long-term PR support without maintaining a full in-house team. Based in Tbilisi, Georgia, we act as an extension, an unit of the client’s organization, providing strategic guidance, tactical execution, and coordination through dedicated experts and consultants and other support teams.