Business Growth

Business Growth represents organizations focused on expansion, market positioning, and long-term competitiveness. This sector includes SMEs, established companies, family businesses, and expanding enterprises. In open market economies, business growth is closely linked to reputation, visibility, and stakeholder confidence.


Companies in this space operate in dynamic markets shaped by regulation, competition, and consumer expectations. Clear positioning of companies supports partnerships, investment, and customer trust. Business growth often involves transformation, modernization, and market entry, or consideration of different cultural aspects. In all of these circumstances, communication plays a role in navigating change and scaling responsibly. This sector reflects the ambition of companies building sustainable futures. As markets evolve, strong public presence becomes a competitive advantage and businesses that communicate strategically are better equipped to manage growth and change.

 

Business Growth Social Impact Destination Marketing Consumer Brands Health Communications Financial Communications Global Development Startup Ecosystem Public Affairs

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Goodwill

Goodwill

Publicity Group organized a media tour and press conference at Goodwill Hypermarket on behalf of Goodwill Company. The event announced that Goodwill had become the first retailer in Georgia to integrate HACCP standards into retail sales operations. The program also showcased a master class by a renowned French confectioner for Georgian confectioners. All planning, production, banner design, printing, and media relations were executed within an accelerated two-day timeline. Fifteen journalists attended the media tour and press conference, primarily representing business and economic media outlets. Additional interest was generated among social media platforms and news agencies focused on food safety and quality standards. As a result, all participating journalists published coverage, reinforcing Goodwill’s leadership in product safety and retail innovation.
Medical Clinic Dento Club

Medical Clinic Dento Club

Publicity Group supported Medical Clinic Dento Club in entering Georgia’s competitive dental services market through comprehensive branding and communication services. We developed a full brand platform that defined the clinic’s positioning, values, and visual identity. A detailed brand book was created to ensure consistency across all communication materials. Our work included designing corporate and promotional assets for regular engagement with patients and stakeholders. Media and communication planning was aligned with the clinic’s growth objectives. The branding process emphasized trust, professionalism, and patient-centered care. As a result, Dento Club launched with a clear and credible market presence.
Tbilisi Referral Hospital

Tbilisi Referral Hospital

Publicity Group delivered event management and media relations services to support the rebranding of Tbilisi Referral Hospital under the initiative “Polish Professionals for Georgian People.” The project included organizing master classes and free surgeries conducted by foreign medical specialists. We facilitated high-level meetings between visiting professionals and Georgian government officials to introduce modern treatment approaches. A large-scale medical conference was organized in Tbilisi, bringing together healthcare professionals and media representatives. Publicity Group managed all media relations, including the filming of a model surgery for educational dissemination. Public service announcements were produced to inform target audiences about the initiative and hospital’s capabilities. The campaign reinforced the hospital’s positioning as a leading medical institution with advanced infrastructure and expertise.
Hoffmann-La Roche

Hoffmann-La Roche

Publicity Group delivered full event management services for the scientific conference “New Ways of Treatment of Rheumatics Arthritis,” organized on behalf of Hoffmann-La Roche. The conference introduced the medication Actemra to the Georgian healthcare market. We managed all planning stages, with particular focus on media relations and press coordination. Journalists were personally invited and hosted during the event, supported by professional media materials and press releases. Fifteen print and electronic media outlets attended and covered the conference. The event featured a keynote presentation by Cambridge University expert Andrew Ostar alongside 70 Georgian medical professionals. As a result, the conference achieved strong professional visibility and effective media dissemination.