Founded in 2007, Publicity Group is a full-service strategic public relations and communications agency based in Tbilisi, Georgia, working with local and international clients across the private sector, public institutions, international organizations, and social impact initiatives. We support organizations navigating complex reputational and media environments by helping them communicate with clarity, credibility, and strategic intent in a rapidly evolving information landscape.

 

We operate as a strategic communications partner across sectors, bringing experience from commercial, public, and development contexts. Rather than limiting our work to a single industry, we apply proven communication principles across diverse fields, allowing us to design adaptable strategies that align institutional goals with public engagement and media visibility.

 

With a strong nationwide presence, Publicity Group has built trusted relationships with different professional networks and the national and regional media outlets throughout Georgia. Our deep understanding of the local media ecosystem enables us to position narratives effectively, manage media relations with consistency, and support communication campaigns that reach audiences beyond capital-centered channels.

 

Our experience extends beyond Georgia through the implementation of international communication activities and professional events. We have organized and supported international media tours, cultural and tourism initiatives, education-focused programs, and high-level meetings across Europe, Asia, and the Middle East, working within diverse media and cultural environments.

 

Publicity Group has an established record of collaboration with international organizations and donor-funded programs, including U.S. government-supported initiatives, EU-funded projects, United Nations agencies, and international development partners. These engagements reflect our ability to operate within global frameworks while remaining responsive to local contexts and stakeholder dynamics.

 

Innovation is a defining element of our work. We embrace a digital-first approach to public relations, integrating traditional media relations with digital communications, content development, and SEO-aware storytelling. Through PUBLICITY.GE, Georgia's first and only news release distribution newswire, we have contributed to modernizing media access and PR infrastructure nationwide.

 

Operating with a lean, agile, and hands-on model, Publicity Group combines strategic oversight with tailored project-based expertise. This approach allows us to remain flexible and focused, ensuring that every assignment is guided by a clear strategy and executed with precision, turning communication plans into practical, effective outcomes.