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Media Relations Media Relations

Media Relations is one of Publicity Group's strongest and most established service areas, a
critical pillar of effective public relations in Georgia and beyond. As a PR agency based in Tbilisi, Georgia, we maintain extensive relationships with national and regional media outlets, journalists, editors, and broadcasters. We help organizations secure credible, accurate, and meaningful media coverage that supports reputation, awareness, and public understanding.

 

Our media relations services include news releases, media pitching, interviews, media briefings, press conferences, media training, media tours within Georgia and internationally. We work closely with clients to position key messages clearly and responsibly, whether for corporate announcements, public initiatives, or projects. With experience managing media engagement for donor-funded programs, government institutions, and local and international private companies, we understand both local and international media landscapes.

 

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Arbeiter-Samariter-Bund (ASB) Georgia

Arbeiter-Samariter-Bund (ASB) Georgia

Publicity Group designed and implemented a comprehensive PR and media campaign for ASB Georgia’s EU-funded Disaster Risk Reduction project. The campaign included media seminars, trainings, and simulation games conducted in kindergartens across multiple regions. Educational cartoons, a mobile application, and public awareness materials were developed to support learning objectives. A national media competition was organized to engage journalists in disaster preparedness topics.
Sachs Investment Georgia

Sachs Investment Georgia

Publicity Group managed the official market entry and launch event for Sachs Investment, an international financial investment company entering Georgia. We supported all stages of event planning with a strong focus on media relations. Media advisories were prepared and distributed, supported by direct outreach to journalists.
UNICEF

UNICEF

Publicity Group supported UNICEF’s 70th anniversary through a large-scale, multi-layered communication campaign in Georgia. The campaign accompanied the launch of UNICEF’s global institutional identity and the publication of the commemorative book For Every Child, Hope, and the relaunching of UNICEF’s global website. We managed media coverage for high-profile events, including a reception at Karvasla Museum attended by over 600 guests from government, diplomatic, nonprofit, and cultural sectors, as well as the first lady. An exhibition featuring organizations working with children with disabilities was organized as part of the anniversary program.
Fund Crystal of the Financial Institution Crystal

Fund Crystal of the Financial Institution Crystal

Publicity Group provided media relations support for the U.S. government–funded Youth Entrepreneurial Skills for Advancing Employability and Income Generation project (YES Georgia) implemented by Fund Crystal. The program aimed to expand employment and income opportunities for young people through entrepreneurship and skills development. We secured media appearances, talk show participation, and editorial coverage to highlight youth success stories.