“Covid and Pregnancy” Communication Campaign

About Project www.unicef.org Facebook Profile “Covid and Pregnancy” Communication Campaign

Publicity Group planned and implemented a nationwide educational and informational media campaign for UNICEF focused on COVID-19 prevention among pregnant women. The campaign combined strategic messaging with accessible educational content to address urgent public health concerns. We developed and distributed media materials across national and regional television channels to ensure broad reach.

Video stories and animated content were produced to simplify complex health guidance and improve comprehension. The campaign was implemented in close coordination with the National Center for Disease Control and its medical representatives. Expert voices were integrated into the media outreach to reinforce credibility and trust. As a result, the campaign significantly increased awareness and knowledge of COVID-19 prevention measures among pregnant women across Georgia.

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