Publicity Group designed and implemented a comprehensive communication strategy to support the launch and promotion of Caritas Georgia's homecare services. Our scope included media relations, digital communication, and event management to introduce the service to diverse target audiences.

We secured media appearances, talk show participation, and editorial coverage to position homecare as an essential social service. Patient stories and doctors' advice were produced to humanize the service and build public trust. A new web platform and social media channels were developed and managed to ensure consistent digital engagement. Promotional campaigns highlighted the range of new services within the homecare model. The initiative strengthened visibility, understanding, and public acceptance of homecare services across Georgia.