Publicity Group developed and implemented a targeted communication strategy for Medtronic's cryoablation heart care services in Georgia. The project combined media relations, digital communication, and event management activities in both Tbilisi and Kutaisi. We produced patient stories, doctor interviews, video narratives, and photo stories to explain advanced treatment approaches.

Dedicated campaign web and social media pages were created and managed to support outreach. Medical forums and professional symposiums were organized to engage healthcare professionals. Media appearances, talk show participation, and expert articles were secured to broaden public awareness. The campaign strengthened understanding and acceptance of innovative cardiac treatment options nationwide.