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Publicity Group provided media relations support for the U.S. government-funded Youth Entrepreneurial Skills for Advancing Employability and Income Generation project (YES Georgia) implemented by Fund Crystal. The program aimed to expand employment and income opportunities for young people through entrepreneurship and skills development. We secured media appearances, talk show participation, and editorial coverage to highlight youth success stories.

Media seminars and targeted pitching were organized to engage national and regional journalists. The project operated in more than 21 locations across Georgia, ensuring wide geographic reach. Our communications emphasized innovation, self-employment, and youth economic empowerment. The media outreach elevated public awareness and strengthened stakeholder support for youth entrepreneurship initiatives.

 

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Arbeiter-Samariter-Bund (ASB) Georgia

Arbeiter-Samariter-Bund (ASB) Georgia

Publicity Group designed and implemented a comprehensive PR and media campaign for ASB Georgia’s EU-funded Disaster Risk Reduction project. The campaign included media seminars, trainings, and simulation games conducted in kindergartens across multiple regions. Educational cartoons, a mobile application, and public awareness materials were developed to support learning objectives. A national media competition was organized to engage journalists in disaster preparedness topics.
Sachs Investment Georgia

Sachs Investment Georgia

Publicity Group managed the official market entry and launch event for Sachs Investment, an international financial investment company entering Georgia. We supported all stages of event planning with a strong focus on media relations. Media advisories were prepared and distributed, supported by direct outreach to journalists.
UNICEF

UNICEF

Publicity Group supported UNICEF’s 70th anniversary through a large-scale, multi-layered communication campaign in Georgia. The campaign accompanied the launch of UNICEF’s global institutional identity and the publication of the commemorative book For Every Child, Hope, and the relaunching of UNICEF’s global website. We managed media coverage for high-profile events, including a reception at Karvasla Museum attended by over 600 guests from government, diplomatic, nonprofit, and cultural sectors, as well as the first lady. An exhibition featuring organizations working with children with disabilities was organized as part of the anniversary program.
Medtronic Europe Sárl

Medtronic Europe Sárl

Publicity Group developed and implemented a targeted communication strategy for Medtronic’s cryoablation heart care services in Georgia. The project combined media relations, digital communication, and event management activities in both Tbilisi and Kutaisi. We produced patient stories, doctor interviews, video narratives, and photo stories to explain advanced treatment approaches.