Brain Drain

About Project Brain Drain

Publicity Group delivered comprehensive marketing communication services for Brain Drain, an international gaming company introducing reality quest and escape room concepts in Georgia. The engagement began with a detailed market audit of the Georgian gaming industry to inform positioning and strategy.

Based on the findings, we designed and implemented a seven-month media engagement and social media support campaign. Special events were organized to introduce the brand and educate audiences about the reality quest trend. Strategic storytelling highlighted the immersive and experiential nature of the product. Media relations and digital outreach supported both Tbilisi-based and nationwide visibility. The campaign successfully established Brain Drain as a pioneer in experiential gaming in Georgia.

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