Publicity Group supported UNICEF's 70th anniversary through a large-scale, multi-layered communication campaign in Georgia. The campaign accompanied the launch of UNICEF's global institutional identity and the publication of the commemorative book For Every Child, Hope, and the relaunching of UNICEF's global website. We managed media coverage for high-profile events, including a reception at Karvasla Museum attended by over 600 guests from government, diplomatic, nonprofit, and cultural sectors, as well as the first lady. An exhibition featuring organizations working with children with disabilities was organized as part of the anniversary program.

We coordinated extensive media outreach around the launch of UNICEF's Welfare Monitoring Survey, generating 25 television hits and over 40 online publications. Media support was also provided for institutional milestones, including memoranda between the Georgian Patriarchate and UNICEF and interagency council launches on the Implementation of the UN Convention on the Rights of the Child at the Administration of the Government of Georgia. The campaign reinforced UNICEF's legacy, relevance, and leadership in child rights advocacy in Georgia.