Publicity Group designed and implemented a comprehensive PR and media campaign for ASB Georgia's EU-funded Disaster Risk Reduction project. The campaign included media seminars, trainings, and simulation games conducted in kindergartens across multiple regions. Educational cartoons, a mobile application, and public awareness materials were developed to support learning objectives. A national media competition was organized to engage journalists in disaster preparedness topics.

The project covered Tbilisi, Samtskhe-Javakheti, Adjara, and Samegrelo, with nationwide media reach. Over the final ten months alone, the campaign generated approximately 120 media hits across television, radio, online, and print outlets. The initiative significantly strengthened public awareness of disaster risk prevention and preparedness.