Publicity Group supported Europe Donna Georgia in delivering its Breast Health Day campaign as part of the wider European Breast Cancer Coalition initiative. The campaign is marked annually on 15 October and focuses on prevention, early detection, and breast health education for women and girls. Our work supported seminars with medical professionals, meetings with survivors, and public awareness activities coordinated by Europe Donna Georgia. The campaign built on Europe-wide advocacy milestones, including the 2009 Brussels press event featuring Arantxa Sánchez-Vicario and a video e-card viewed by 5,000 people in 58 countries. Media visibility was further strengthened by the generation of 232 articles across Europe, including blogs and social media commentary. In Georgia, corporate partners such as Aversi, Populi, and Goodwill joined the initiative through symbolic participation and charitable contributions. The campaign concluded with public medical consultations in Tbilisi, reinforcing sustained awareness and tangible access to breast health services.

Publicity Group implemented the “Media Against Measles and Rubella” campaign in partnership with UNICEF and the Ministry of Health and Social Affairs. The project included the organization of media tours and educational seminars in Tbilisi and three regional cities—Kutaisi, Telavi, and Batumi. The campaign’s objective was to equip journalists with accurate information about measles and rubella viruses and the critical role of immunization. We developed a dedicated PR strategy covering journalist engagement mechanisms, campaign messaging, and all technical and logistical arrangements. All activities were unified under the campaign slogan “Media Against Measles and Rubella” to ensure strong recall and message consistency. In total, 52 journalists from leading national and regional media outlets participated in the seminars across all four locations. Through comprehensive coordination, branded materials, and full technical support, the campaign strengthened informed media coverage of public health issues in Georgia.

Publicity Group organized the one-month photo exhibition “All We Want Is Peace” on behalf of UNICEF, with the grand opening held at Amirani Cinema Hall. The exhibition featured photographs taken by children documenting the damage and emotional impact of the August war. The project aimed to convey the pain, resilience, and lived experiences of young photographers to the broader public and media community. Our team managed all aspects of the exhibition’s organization, including venue selection, invitation design, printing, and distribution. We curated the exhibition scenario, produced visual materials and slideshows, and coordinated the participation of leading Georgian photographers and media representatives. To enhance emotional engagement, the opening program was enriched with live classical music, children’s face painting, and personal addresses by renowned photographers. The exhibition generated strong public and media attention while reinforcing UNICEF’s advocacy message through powerful visual storytelling.

Publicity Group delivered a communication campaign in support of the Georgia Race for the Cure®, held at Turtle Lake in Tbilisi as part of the Healthy Women in Georgia Program financed by the U.S. government. The event was organized by the Women Wellness Care Alliance HERA in partnership with Susan G. Komen for the Cure®, with the National Screening Center and the John Snow Research and Training Institute serving as presenting sponsors. Acting as both PR lead and communication campaign sponsor, we designed and implemented the project’s full public relations strategy. The campaign aimed to raise nationwide awareness of breast cancer and promote the importance of early detection among women in Georgia. Our scope included the creation of promotional materials such as flyers, posters, banners, and invitations, ensuring consistent visual identity and messaging across all touchpoints. We also planned and executed the integrated communication and advertising campaign, maintaining intensive media relations throughout the project lifecycle. As a result, the initiative achieved strong media coverage and elevated public visibility for breast health advocacy in Georgia.