Publicity Group delivered a series of strategically designed international media tours for the Network of Turkish Educational Institutions, demonstrating our strong command of both local and international media engagement. Over the course of 12 months, we coordinated four outbound media programs that enabled Georgian journalists to experience and report on global education and cultural initiatives firsthand. In Romania, we organized two separate media trips, including a five-outlet delegation attending the International Festival of Language and Culture in Bucharest and a separate visit focused on a singing festival combined with an official meeting at the Embassy of Georgia in Romania. We led an information and education-focused media tour to Turkey for 15 media representatives, showcasing the country's secondary education system with particular emphasis on private school models and best practices.
Publicity Group facilitated a high-level media visit to Brussels for three Georgian television show representatives, arranging direct engagement with the headquarters of the International Festival of Language and Culture and coordinating media work around its closing ceremony in Belgium. Across all tours, our role encompassed full-cycle media relations, international logistics, agenda development, stakeholder coordination, and editorial alignment to ensure meaningful coverage. As a result, the client achieved enhanced international visibility, deeper media understanding of its educational mission, and sustained, high-quality coverage that reinforced its credibility across multiple European contexts.
Europe Donna
UNICEF/ Government of Georgia
UNICEF
John Snow Institute