Publicity Group implemented a ten-month public outreach campaign for the EU-funded Inclusive Financial Systems in Georgia project designed to support the growth and development of income generation activities of the vulnerable populations, particularly small-scale farmers, women, internally displaced persons (IDPs) and resettled persons, through providing them with the access to microfinance from selected partner microfinance organizations,  provisioning of business advisory services to enhance the business skill capacities of the IFSG’s potential borrowers and loan recipients. The campaign supported vulnerable populations across Shida Kartli, Mtskheta-Mtianeti, and Samegrelo–Zemo Svaneti regions. We developed and executed a comprehensive communication strategy to promote access to microfinance and business advisory services. Promotional materials were designed and distributed nationwide, including print assets and branded items. Media briefings were organized for 60 journalists and 30 microfinance and training providers in Zugdidi, Gori, and Tbilisi. Our team placed advertisements, PSAs, radio spots, and press releases in local and national media outlets. The campaign significantly increased awareness of financial inclusion opportunities and strengthened project visibility.