Publicity Group organized a media tour and press conference at Goodwill Hypermarket on behalf of Goodwill Company. The event announced that Goodwill had become the first retailer in Georgia to integrate HACCP standards into retail sales operations. The program also showcased a master class by a renowned French confectioner for Georgian confectioners. All planning, production, banner design, printing, and media relations were executed within an accelerated two-day timeline. Fifteen journalists attended the media tour and press conference, primarily representing business and economic media outlets. Additional interest was generated among social media platforms and news agencies focused on food safety and quality standards. As a result, all participating journalists published coverage, reinforcing Goodwill’s leadership in product safety and retail innovation.

Publicity Group provided comprehensive media services to JSC Populi, one of Georgia’s largest retail supermarket chains. Our mandate included strategic media buying, media relations, and the management of social media and online PR channels. We also delivered outdoor advertising and below-the-line communication activities to support nationwide brand visibility. The engagement focused on strengthening Populi’s public presence during a period of competitive retail expansion, paralleled by issue management needs. Consistent messaging and coordinated outreach ensured alignment between commercial objectives and public perception. Our team worked closely with Populi’s leadership to adapt communication tactics to evolving market conditions. As a result, Populi achieved enhanced media coverage and sustained public visibility across multiple communication channels, mitigating some of the issues that negatively affected the public presence.

Publicity Group provided technical assistance to the Government of the Autonomous Republic of Adjara to strengthen its public relations and communication capacity. The assignment focused on institutionalizing effective outreach practices across ministries and public agencies. We led the development of a detailed annual public outreach plan through direct collaboration with senior officials and PR staff from all ministries. Specialized trainings in public relations and effective media relations were delivered alongside on-the-job coaching for communications units. The project included organizing town hall meetings, public discussions, and donor-oriented project presentations to improve citizen engagement. Working in partnership with PMCG as a subcontractor, we ensured alignment between strategy and practical implementation. The intervention resulted in improved coordination, stronger media engagement, and a more transparent government communication framework.

Publicity Group acted as a sub-implementer with TBSC Consulting under the Chemonics-led institutional capacity development project. Our role focused on assessing and improving the effectiveness of the Ministry of Culture’s Public Relations Department. A comprehensive assessment process was conducted through questionnaires, online tools, and in-person interviews. Existing communication practices were analyzed to identify structural and operational gaps. Based on the findings, a detailed recommendations package was developed. Ministry staff received guidance on implementing strategic improvements. The work contributed to the Ministry’s broader organizational effectiveness reform.