Publicity Group delivered a communication campaign in support of the Georgia Race for the Cure®, held at Turtle Lake in Tbilisi as part of the Healthy Women in Georgia Program financed by the U.S. government. The event was organized by the Women Wellness Care Alliance HERA in partnership with Susan G. Komen for the Cure®, with the National Screening Center and the John Snow Research and Training Institute serving as presenting sponsors. Acting as both PR lead and communication campaign sponsor, we designed and implemented the project’s full public relations strategy. The campaign aimed to raise nationwide awareness of breast cancer and promote the importance of early detection among women in Georgia. Our scope included the creation of promotional materials such as flyers, posters, banners, and invitations, ensuring consistent visual identity and messaging across all touchpoints. We also planned and executed the integrated communication and advertising campaign, maintaining intensive media relations throughout the project lifecycle. As a result, the initiative achieved strong media coverage and elevated public visibility for breast health advocacy in Georgia.