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Social Impact Social Impact

Social Impact communications is a defining area of expertise for Publicity Group. Built through years of collaboration with international donors, nonprofits, private sector and development programs, this service supports organizations working to create positive social change. We help our clients to communicate advocacy initiatives, public awareness campaigns, CSR programs, and community-driven projects. We are advising our clients on planned corporate giving and philanthropy initiatives aligned to their business and commercial interest, resulted into greater societal impact.

 

Our Social Impact services combine storytelling, media relations, stakeholder engagement, events and digital communication to translate complex social issues into compelling narratives. We understand donor expectations, public accountability, and the importance of credibility. With our Social Impact communications, our mission-driven clients secure support, legitimacy, public trust, and measurable outcomes locally and internationally.

 

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Arbeiter-Samariter-Bund (ASB) Georgia

Arbeiter-Samariter-Bund (ASB) Georgia

Publicity Group designed and implemented a comprehensive PR and media campaign for ASB Georgia’s EU-funded Disaster Risk Reduction project. The campaign included media seminars, trainings, and simulation games conducted in kindergartens across multiple regions. Educational cartoons, a mobile application, and public awareness materials were developed to support learning objectives. A national media competition was organized to engage journalists in disaster preparedness topics.
UNICEF

UNICEF

Publicity Group supported UNICEF’s 70th anniversary through a large-scale, multi-layered communication campaign in Georgia. The campaign accompanied the launch of UNICEF’s global institutional identity and the publication of the commemorative book For Every Child, Hope, and the relaunching of UNICEF’s global website. We managed media coverage for high-profile events, including a reception at Karvasla Museum attended by over 600 guests from government, diplomatic, nonprofit, and cultural sectors, as well as the first lady. An exhibition featuring organizations working with children with disabilities was organized as part of the anniversary program.
Fund Crystal of the Financial Institution Crystal

Fund Crystal of the Financial Institution Crystal

Publicity Group provided media relations support for the U.S. government–funded Youth Entrepreneurial Skills for Advancing Employability and Income Generation project (YES Georgia) implemented by Fund Crystal. The program aimed to expand employment and income opportunities for young people through entrepreneurship and skills development. We secured media appearances, talk show participation, and editorial coverage to highlight youth success stories.
Millennium Challenge Account – Georgia

Millennium Challenge Account – Georgia

Publicity Group prepared and implemented a comprehensive communication strategy for Millennium Challenge Account – Georgia, supporting its education and human capital initiatives. We ensured ongoing visibility of the Fund’s activities through traditional and digital media channels.