Reputation & Crisis

Publicity Group provides comprehensive reputation management and crisis communication services for organizations operating in dynamic and high-risk communication environments. We support corporate, public, and international clients in building credibility, trust, and long-term public confidence across traditional media, digital platforms, and stakeholder networks. Reputation management is not only about visibility, but about consistency, transparency, and preparedness.

Our crisis PR services help organizations anticipate potential risks, prepare response frameworks, and manage sensitive situations with clarity and control. We support clients before, during, and after crises through messaging development, media handling, spokesperson support, and stakeholder communications. With experience working with corporations, government agencies, airlines, donor-funded programs, and international organizations in Georgia and abroad, we understand how reputational issues unfold across borders and sectors. That's why, with our expertise, we protect institutional credibility while enabling organizations to communicate responsibly and decisively.

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Goodwill

Publicity Group organized a media tour and press conference at Goodwill Hypermarket on behalf of Goodwill Company. The event announced that Goodwill had become the first retailer in Georgia to integrate HACCP standards into retail sales operations. The program also showcased a master class by a renowned French confectioner for Georgian confectioners. All planning, production, banner design, printing, and media relations were executed within an accelerated two-day timeline. Fifteen journalists attended the media tour and press conference, primarily representing business and economic media outlets. Additional interest was generated among social media platforms and news agencies focused on food safety and quality standards. As a result, all participating journalists published coverage, reinforcing Goodwill’s leadership in product safety and retail innovation.

Medical Clinic Dento Club

Publicity Group supported Medical Clinic Dento Club in entering Georgia’s competitive dental services market through comprehensive branding and communication services. We developed a full brand platform that defined the clinic’s positioning, values, and visual identity. A detailed brand book was created to ensure consistency across all communication materials. Our work included designing corporate and promotional assets for regular engagement with patients and stakeholders. Media and communication planning was aligned with the clinic’s growth objectives. The branding process emphasized trust, professionalism, and patient-centered care. As a result, Dento Club launched with a clear and credible market presence.

Retail Trade Network “Populi”

Publicity Group provided comprehensive media services to JSC Populi, one of Georgia’s largest retail supermarket chains. Our mandate included strategic media buying, media relations, and the management of social media and online PR channels. We also delivered outdoor advertising and below-the-line communication activities to support nationwide brand visibility. The engagement focused on strengthening Populi’s public presence during a period of competitive retail expansion, paralleled by issue management needs. Consistent messaging and coordinated outreach ensured alignment between commercial objectives and public perception. Our team worked closely with Populi’s leadership to adapt communication tactics to evolving market conditions. As a result, Populi achieved enhanced media coverage and sustained public visibility across multiple communication channels, mitigating some of the issues that negatively affected the public presence.

flydubai

Publicity Group served as flydubai’s PR, media, and crisis communication representative in Georgia over a 40-month engagement. We managed continuous media relations, producing two to three media materials monthly and achieving 30–40 media placements per month across television, radio, print, and online platforms. The scope included organizing three major media meetings, including the airline’s opening ceremony with senior Georgian and Dubai officials. Five media trips to Dubai and one to Sri Lanka were coordinated for Georgian journalists.