Digital PR Digital PR

Our agency's Digital PR services help organizations strengthen their online visibility, credibility, and influence in an increasingly digital-first communication environment. As a strategic PR agency, we combine digital storytelling, media outreach, SEO-driven publicity, and platform-specific communication to ensure your message reaches the right audiences. Digital PR goes beyond social media; it is about building authority, trust, and discoverability across online channels.

 

We support corporate brands, international organizations, and donor-funded projects with digital communications that integrate earned media, owned platforms, and strategic content amplification. Our team understands how digital visibility supports reputation, sales, business growth, advocacy, and public engagement. With experience implementing projects for our clients, we can tailor digital PR strategies to both local and international audiences. With our Digital PR services we deliver measurable awareness, engagement, and long-term communication value.

 

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Retail Trade Network “Populi”

Retail Trade Network “Populi”

Publicity Group provided comprehensive media services to JSC Populi, one of Georgia’s largest retail supermarket chains. Our mandate included strategic media buying, media relations, and the management of social media and online PR channels. We also delivered outdoor advertising and below-the-line communication activities to support nationwide brand visibility. The engagement focused on strengthening Populi’s public presence during a period of competitive retail expansion, paralleled by issue management needs. Consistent messaging and coordinated outreach ensured alignment between commercial objectives and public perception. Our team worked closely with Populi’s leadership to adapt communication tactics to evolving market conditions. As a result, Populi achieved enhanced media coverage and sustained public visibility across multiple communication channels, mitigating some of the issues that negatively affected the public presence.
Brain Drain

Brain Drain

Publicity Group delivered comprehensive marketing communication services for Brain Drain, an international gaming company introducing reality quest and escape room concepts in Georgia. The engagement began with a detailed market audit of the Georgian gaming industry to inform positioning and strategy.
Millennium Challenge Account – Georgia

Millennium Challenge Account – Georgia

Publicity Group prepared and implemented a comprehensive communication strategy for Millennium Challenge Account – Georgia, supporting its education and human capital initiatives. We ensured ongoing visibility of the Fund’s activities through traditional and digital media channels.
Communication Support for Homecare Services

Communication Support for Homecare Services

Publicity Group designed and implemented a comprehensive communication strategy to support the launch and promotion of Caritas Georgia’s homecare services. Our scope included media relations, digital communication, and event management