Publicity Group supported Medical Clinic Dento Club in entering Georgia’s competitive dental services market through comprehensive branding and communication services. We developed a full brand platform that defined the clinic’s positioning, values, and visual identity. A detailed brand book was created to ensure consistency across all communication materials. Our work included designing corporate and promotional assets for regular engagement with patients and stakeholders. Media and communication planning was aligned with the clinic’s growth objectives. The branding process emphasized trust, professionalism, and patient-centered care. As a result, Dento Club launched with a clear and credible market presence.

Publicity Group provided technical assistance to the Government of the Autonomous Republic of Adjara to strengthen its public relations and communication capacity. The assignment focused on institutionalizing effective outreach practices across ministries and public agencies. We led the development of a detailed annual public outreach plan through direct collaboration with senior officials and PR staff from all ministries. Specialized trainings in public relations and effective media relations were delivered alongside on-the-job coaching for communications units. The project included organizing town hall meetings, public discussions, and donor-oriented project presentations to improve citizen engagement. Working in partnership with PMCG as a subcontractor, we ensured alignment between strategy and practical implementation. The intervention resulted in improved coordination, stronger media engagement, and a more transparent government communication framework.

Publicity Group acted as a sub-implementer with TBSC Consulting under the Chemonics-led institutional capacity development project. Our role focused on assessing and improving the effectiveness of the Ministry of Culture’s Public Relations Department. A comprehensive assessment process was conducted through questionnaires, online tools, and in-person interviews. Existing communication practices were analyzed to identify structural and operational gaps. Based on the findings, a detailed recommendations package was developed. Ministry staff received guidance on implementing strategic improvements. The work contributed to the Ministry’s broader organizational effectiveness reform.

Publicity Group served as flydubai’s PR, media, and crisis communication representative in Georgia over a 40-month engagement. We managed continuous media relations, producing two to three media materials monthly and achieving 30–40 media placements per month across television, radio, print, and online platforms. The scope included organizing three major media meetings, including the airline’s opening ceremony with senior Georgian and Dubai officials. Five media trips to Dubai and one to Sri Lanka were coordinated for Georgian journalists.