Publicity Group partnered with TBSC Consulting as a sub-implementer to strengthen the strategic communication capacity of the National Assessment and Examination Center under the Ministry of Education and Science. The engagement began with a comprehensive assessment that identified institutional communication challenges and evaluated international best practices in education-sector communications.

Based on this analysis, we designed targeted communication activities aligned with NAEC's public engagement needs. A long-term communication plan was developed to improve transparency, credibility, and stakeholder trust. The project also incorporated international expertise to introduce modern educational communication practices. Training and coaching sessions were delivered to NAEC's call center and public relations staff to strengthen operational capacity. The assignment resulted in a more structured, confident, and responsive communication framework for one of Georgia's most critical education institutions.