Publicity Group implemented a ten-month public outreach campaign for the EU-funded Inclusive Financial Systems in Georgia project designed to support the growth and development of income generation activities of the vulnerable populations, particularly small-scale farmers, women, internally displaced persons (IDPs) and resettled persons, through providing them with the access to microfinance from selected partner microfinance organizations, provisioning of business advisory services to enhance the business skill capacities of the IFSG’s potential borrowers and loan recipients. The campaign supported vulnerable populations across Shida Kartli, Mtskheta-Mtianeti, and Samegrelo–Zemo Svaneti regions. We developed and executed a comprehensive communication strategy to promote access to microfinance and business advisory services. Promotional materials were designed and distributed nationwide, including print assets and branded items. Media briefings were organized for 60 journalists and 30 microfinance and training providers in Zugdidi, Gori, and Tbilisi. Our team placed advertisements, PSAs, radio spots, and press releases in local and national media outlets. The campaign significantly increased awareness of financial inclusion opportunities and strengthened project visibility.

Publicity Group provided technical assistance to the Government of the Autonomous Republic of Adjara to strengthen its public relations and communication capacity. The assignment focused on institutionalizing effective outreach practices across ministries and public agencies. We led the development of a detailed annual public outreach plan through direct collaboration with senior officials and PR staff from all ministries. Specialized trainings in public relations and effective media relations were delivered alongside on-the-job coaching for communications units. The project included organizing town hall meetings, public discussions, and donor-oriented project presentations to improve citizen engagement. Working in partnership with PMCG as a subcontractor, we ensured alignment between strategy and practical implementation. The intervention resulted in improved coordination, stronger media engagement, and a more transparent government communication framework.

Publicity Group was commissioned to design and implement the PR strategy and communication plan for the “Micro-Entrepreneur 2015” initiative. The five-month campaign was delivered in close partnership with the Georgian Microfinance Association and the Microfinance Centre in Poland. Our work included nationwide outreach activities, entrepreneur-focused campaigns, contests, regional meetings, and media engagement in both the capital and regional cities. We developed a cohesive narrative highlighting entrepreneurship, financial inclusion, and small business development. Media relations and public-facing events were structured to ensure consistent visibility and stakeholder engagement throughout the campaign period. The project was implemented within Poland’s Development Cooperation Program and financially supported by the Polish Ministry of Foreign Affairs. As a result, the initiative achieved strong public awareness and reinforced the role of micro-entrepreneurship in economic development.

Publicity Group served as flydubai’s PR, media, and crisis communication representative in Georgia over a 40-month engagement. We managed continuous media relations, producing two to three media materials monthly and achieving 30–40 media placements per month across television, radio, print, and online platforms. The scope included organizing three major media meetings, including the airline’s opening ceremony with senior Georgian and Dubai officials. Five media trips to Dubai and one to Sri Lanka were coordinated for Georgian journalists.