GE EN
Financial Communications

Financial Communications is a sector centered on organizations operating in banking, finance, insurance, fintech, and investment. It involves institutions that manage capital, risk, and economic confidence. In emerging and transitioning markets like Georgia, financial communication plays a vital role in building trust and financial literacy. The sector requires clarity, responsibility, and consistency in public messaging.

 

Financial organizations communicate with regulators, customers, investors, and the broader public simultaneously, hence transparency and reputation are fundamental to long-term stability. The sector is closely linked to economic growth and systemic resilience and without a proper communication, these results will not be met and sustained. As financial products and technologies evolve very fast, effective strategic communication becomes increasingly important, supporting stability during both growth and crisis periods. In parallel, public perception can directly influence financial behavior and institutional credibility.

 

Business Growth Social Impact Destination Marketing Consumer Brands Health Communications Financial Communications Global Development Startup Ecosystem Public Affairs

Portfolio

View All
Microfinance Association & Microfinance Centre (Poland)

Microfinance Association & Microfinance Centre (Poland)

Publicity Group was commissioned to design and implement the PR strategy and communication plan for the “Micro-Entrepreneur 2015” initiative. The five-month campaign was delivered in close partnership with the Georgian Microfinance Association and the Microfinance Centre in Poland. Our work included nationwide outreach activities, entrepreneur-focused campaigns, contests, regional meetings, and media engagement in both the capital and regional cities. We developed a cohesive narrative highlighting entrepreneurship, financial inclusion, and small business development. Media relations and public-facing events were structured to ensure consistent visibility and stakeholder engagement throughout the campaign period. The project was implemented within Poland’s Development Cooperation Program and financially supported by the Polish Ministry of Foreign Affairs. As a result, the initiative achieved strong public awareness and reinforced the role of micro-entrepreneurship in economic development.
Sachs Investment Georgia

Sachs Investment Georgia

Publicity Group managed the official market entry and launch event for Sachs Investment, an international financial investment company entering Georgia. We supported all stages of event planning with a strong focus on media relations. Media advisories were prepared and distributed, supported by direct outreach to journalists.
Fund Crystal of the Financial Institution Crystal

Fund Crystal of the Financial Institution Crystal

Publicity Group provided media relations support for the U.S. government–funded Youth Entrepreneurial Skills for Advancing Employability and Income Generation project (YES Georgia) implemented by Fund Crystal. The program aimed to expand employment and income opportunities for young people through entrepreneurship and skills development. We secured media appearances, talk show participation, and editorial coverage to highlight youth success stories.
World Bank / Georgia I2Q Project

World Bank / Georgia I2Q Project

Under the World Bank–funded Georgia I2Q Innovation, Inclusion, and Quality Project, Publicity Group was contracted by the Project Management Unit of the Ministry of Education and Science to develop a five-year communication strategy and a 24-month action plan. The assignment began with an extensive assessment process, including data collection, desk research, stakeholder analysis, and individual and group consultations. Based on these findings, we drafted a comprehensive strategy defining goals, target audiences, key messages, communication tactics, budgets, crisis planning, and evaluation methodologies.