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Health Communications which remain a critical pillar of societal wellbeing, covers organizations working in public health, healthcare delivery, medical innovation, and health-related policy. This sector includes public institutions, private providers, international health programs, and advocacy initiatives and intersects with education, social policy, and international cooperation.
In Georgia, since early 90s, health communication has been essential for public awareness, system reform, and access to services. Accuracy, sensitivity, and public trust define this sector. Health-related messaging often addresses diverse audiences with varying levels of knowledge and vulnerability. Clear communication supports prevention, behavior change, and informed decision-making. Rapid information flows increase both opportunity and risk in health messaging, and health communication entities, should run coordinated communication to help counter misinformation and strengthen public confidence.