Publicity Group supported Europe Donna Georgia in delivering its Breast Health Day campaign as part of the wider European Breast Cancer Coalition initiative. The campaign is marked annually on 15 October and focuses on prevention, early detection, and breast health education for women and girls. Our work supported seminars with medical professionals, meetings with survivors, and public awareness activities coordinated by Europe Donna Georgia. The campaign built on Europe-wide advocacy milestones, including the 2009 Brussels press event featuring Arantxa Sánchez-Vicario and a video e-card viewed by 5,000 people in 58 countries. Media visibility was further strengthened by the generation of 232 articles across Europe, including blogs and social media commentary. In Georgia, corporate partners such as Aversi, Populi, and Goodwill joined the initiative through symbolic participation and charitable contributions. The campaign concluded with public medical consultations in Tbilisi, reinforcing sustained awareness and tangible access to breast health services.

Publicity Group implemented the “Media Against Measles and Rubella” campaign in partnership with UNICEF and the Ministry of Health and Social Affairs. The project included the organization of media tours and educational seminars in Tbilisi and three regional cities—Kutaisi, Telavi, and Batumi. The campaign’s objective was to equip journalists with accurate information about measles and rubella viruses and the critical role of immunization. We developed a dedicated PR strategy covering journalist engagement mechanisms, campaign messaging, and all technical and logistical arrangements. All activities were unified under the campaign slogan “Media Against Measles and Rubella” to ensure strong recall and message consistency. In total, 52 journalists from leading national and regional media outlets participated in the seminars across all four locations. Through comprehensive coordination, branded materials, and full technical support, the campaign strengthened informed media coverage of public health issues in Georgia.

Publicity Group delivered a communication campaign in support of the Georgia Race for the Cure®, held at Turtle Lake in Tbilisi as part of the Healthy Women in Georgia Program financed by the U.S. government. The event was organized by the Women Wellness Care Alliance HERA in partnership with Susan G. Komen for the Cure®, with the National Screening Center and the John Snow Research and Training Institute serving as presenting sponsors. Acting as both PR lead and communication campaign sponsor, we designed and implemented the project’s full public relations strategy. The campaign aimed to raise nationwide awareness of breast cancer and promote the importance of early detection among women in Georgia. Our scope included the creation of promotional materials such as flyers, posters, banners, and invitations, ensuring consistent visual identity and messaging across all touchpoints. We also planned and executed the integrated communication and advertising campaign, maintaining intensive media relations throughout the project lifecycle. As a result, the initiative achieved strong media coverage and elevated public visibility for breast health advocacy in Georgia.

Publicity Group delivered full event management services for the scientific conference “New Ways of Treatment of Rheumatics Arthritis,” organized on behalf of Hoffmann-La Roche. The conference introduced the medication Actemra to the Georgian healthcare market. We managed all planning stages, with particular focus on media relations and press coordination. Journalists were personally invited and hosted during the event, supported by professional media materials and press releases. Fifteen print and electronic media outlets attended and covered the conference. The event featured a keynote presentation by Cambridge University expert Andrew Ostar alongside 70 Georgian medical professionals. As a result, the conference achieved strong professional visibility and effective media dissemination.