Public Affairs is a sector focused on the interaction between institutions, policy, regulation, and the public interest. It includes government bodies, public sector agencies, regulated industries, and organizations whose work is shaped by legislation or public policy.

In countries like Georgia, public affairs play a critical role in reform processes, transparency, and public trust. Organizations operating in this space must communicate clearly with citizens, stakeholders, and the media while navigating complex political and regulatory environments. With new technologies, shaping our daily life, the sector increasingly intersects with digital platforms and data-driven public engagement, while public discourse, accountability, and institutional credibility are remained central. Public affairs also extend to advocacy initiatives, public consultations, and policy-related awareness efforts.

The sector is essential for shaping informed dialogue and long-term institutional legitimacy. It remains a cornerstone of democratic governance and economic development across democracies, in transitional and emerging democracies, where effective public communication often determines the success of important reforms and public initiatives.