Publicity Group designed and implemented a comprehensive PR and media campaign for ASB Georgia’s EU-funded Disaster Risk Reduction project. The campaign included media seminars, trainings, and simulation games conducted in kindergartens across multiple regions. Educational cartoons, a mobile application, and public awareness materials were developed to support learning objectives. A national media competition was organized to engage journalists in disaster preparedness topics.

Publicity Group provided communication support for ASB Georgia’s social enterprise project targeting IDPs and border communities. The project covered regions including Kvemo Kartli, Pankisi, Shida Kartli, Samegrelo, and border areas near Abkhazia. We designed and implemented a comprehensive PR plan aligned with advocacy and social impact goals. Media relations activities included journalist trainings, social films, and promotional video content. Events and social media campaigns were managed to highlight enterprise development and community resilience. Media and social enterprise tours were organized to showcase local impact. Advocacy campaigns, forums, and roundtables strengthened dialogue with government and civil society stakeholders.

Publicity Group partnered with UNICEF and the Ministry of Health and Social Affairs to deliver a nationwide public advocacy campaign addressing nutrition challenges in Georgia. The campaign focused on increasing awareness of food fortification, healthy lifestyles, and the importance of iron, B6 vitamins, and balanced nutrition among key target groups. We designed and implemented a dedicated PR strategy that included journalist motivation mechanisms, technical coordination, and regionally tailored outreach. A series of media seminars was organized in Tbilisi and across Georgian regions, bringing together medical professionals, journalists, and public stakeholders. Our team produced educational promo materials, talk shows, and video content that translated complex health information into accessible public narratives. Over the course of the three-month campaign, more than 50 journalists from national and regional media outlets were trained on nutrition-related issues. As a result, the campaign significantly strengthened informed media coverage and elevated public understanding of nutrition and public health priorities in Georgia.

Publicity Group supported UNICEF’s CRC25 campaign by delivering an integrated advocacy and communication program celebrating 25 years of the Convention on the Rights of the Child. Central to the campaign was a participatory digital initiative encouraging individuals to record and share their own versions of John Lennon’s “Imagine” via a mobile application and social media platforms. UNICEF Goodwill Ambassador Paata Burchuladze and approximately ten well-known Georgian singers joined the campaign, amplifying its reach and cultural resonance. We produced dedicated campaign films, organized roundtables and media meetings, and facilitated high-level advocacy events linked to children’s rights. A special parliamentary event was held in cooperation with UNICEF and the Georgian Parliament, reinforcing institutional commitment to child welfare. Public-facing events included a children’s concert at Tbilisi Mall with the band Mgzavrebi, essay initiatives by Georgian writers, and an advocacy-focused student film festival titled “We Imagine – We Change.” Through influencer engagement and a coordinated social media campaign, the initiative generated strong national visibility and positioned children’s rights at the center of public dialogue.

Publicity Group supported UNICEF’s participation in the global “Flying High for Kids” campaign, positioning Georgia as a key stop in this worldwide advocacy initiative. The centerpiece event was held in the historic city of Mtskheta, where world traveler and pilot Andrew Parker conducted a symbolic balloon flight dedicated to Georgian children. A special ceremony included children with disabilities from Tbilisi, reinforcing the campaign’s inclusive and humanitarian message. Our role included event coordination, media relations, and public storytelling to align local engagement with the campaign’s global objectives. The initiative aimed to raise over one million US dollars worldwide for UNICEF through individual and corporate donations. The campaign concluded with a Christmas ceremony featuring live programming and direct engagement between the pilot, children, and partner organizations. Through strategic visibility and emotional storytelling, the project strengthened public support for UNICEF’s global mission and children’s rights.

Publicity Group was commissioned to design and implement the PR strategy and communication plan for the “Micro-Entrepreneur 2015” initiative. The five-month campaign was delivered in close partnership with the Georgian Microfinance Association and the Microfinance Centre in Poland. Our work included nationwide outreach activities, entrepreneur-focused campaigns, contests, regional meetings, and media engagement in both the capital and regional cities. We developed a cohesive narrative highlighting entrepreneurship, financial inclusion, and small business development. Media relations and public-facing events were structured to ensure consistent visibility and stakeholder engagement throughout the campaign period. The project was implemented within Poland’s Development Cooperation Program and financially supported by the Polish Ministry of Foreign Affairs. As a result, the initiative achieved strong public awareness and reinforced the role of micro-entrepreneurship in economic development.