Publicity Group served as a sub-implementer alongside TBSC Consulting under the Georgia Human and Institutional Capacity Development Activity led by Kaizen, a Tetra Tech company. The assignment focused on strengthening the strategic communication capacities of leading organizations working on elections and political processes, including ISFED, GYLA, Transparency International Georgia, EECMD, GIP, and PMMG.

Publicity Group planned and implemented a nationwide educational and informational media campaign for UNICEF focused on COVID-19 prevention among pregnant women. The campaign combined strategic messaging with accessible educational content to address urgent public health concerns. We developed and distributed media materials across national and regional television channels to ensure broad reach.

Publicity Group designed and implemented a comprehensive communication strategy to support the launch and promotion of Caritas Georgia’s homecare services. Our scope included media relations, digital communication, and event management

Publicity Group prepared and implemented a comprehensive communication strategy for Millennium Challenge Account – Georgia, supporting its education and human capital initiatives. We ensured ongoing visibility of the Fund’s activities through traditional and digital media channels.

Publicity Group provided media relations support for the U.S. government–funded Youth Entrepreneurial Skills for Advancing Employability and Income Generation project (YES Georgia) implemented by Fund Crystal. The program aimed to expand employment and income opportunities for young people through entrepreneurship and skills development. We secured media appearances, talk show participation, and editorial coverage to highlight youth success stories.

Publicity Group supported UNICEF’s 70th anniversary through a large-scale, multi-layered communication campaign in Georgia. The campaign accompanied the launch of UNICEF’s global institutional identity and the publication of the commemorative book For Every Child, Hope, and the relaunching of UNICEF’s global website. We managed media coverage for high-profile events, including a reception at Karvasla Museum attended by over 600 guests from government, diplomatic, nonprofit, and cultural sectors, as well as the first lady. An exhibition featuring organizations working with children with disabilities was organized as part of the anniversary program.