Publicity Group supported UNICEF’s 70th anniversary through a large-scale, multi-layered communication campaign in Georgia. The campaign accompanied the launch of UNICEF’s global institutional identity and the publication of the commemorative book For Every Child, Hope, and the relaunching of UNICEF’s global website. We managed media coverage for high-profile events, including a reception at Karvasla Museum attended by over 600 guests from government, diplomatic, nonprofit, and cultural sectors, as well as the first lady. An exhibition featuring organizations working with children with disabilities was organized as part of the anniversary program.

Since 2020, Publicity Group has partnered with premium kitchenware brand BergHOFF as the architect of its brand positioning and digital narrative in Georgia. We recognize early on that engaging a sophisticated audience requires consistency, visual excellence, and a clearly articulated lifestyle proposition. Our strategy shifts consumer perception from simply purchasing cookware to investing in a refined culinary lifestyle grounded in design and quality.