Publicity Group supported Medical Clinic Dento Club in entering Georgia’s competitive dental services market through comprehensive branding and communication services. We developed a full brand platform that defined the clinic’s positioning, values, and visual identity. A detailed brand book was created to ensure consistency across all communication materials. Our work included designing corporate and promotional assets for regular engagement with patients and stakeholders. Media and communication planning was aligned with the clinic’s growth objectives. The branding process emphasized trust, professionalism, and patient-centered care. As a result, Dento Club launched with a clear and credible market presence.

Publicity Group organized a media tour and press conference at Goodwill Hypermarket on behalf of Goodwill Company. The event announced that Goodwill had become the first retailer in Georgia to integrate HACCP standards into retail sales operations. The program also showcased a master class by a renowned French confectioner for Georgian confectioners. All planning, production, banner design, printing, and media relations were executed within an accelerated two-day timeline. Fifteen journalists attended the media tour and press conference, primarily representing business and economic media outlets. Additional interest was generated among social media platforms and news agencies focused on food safety and quality standards. As a result, all participating journalists published coverage, reinforcing Goodwill’s leadership in product safety and retail innovation.