Publicity Group provided technical assistance to the Government of the Autonomous Republic of Adjara to strengthen its public relations and communication capacity. The assignment focused on institutionalizing effective outreach practices across ministries and public agencies. We led the development of a detailed annual public outreach plan through direct collaboration with senior officials and PR staff from all ministries. Specialized trainings in public relations and effective media relations were delivered alongside on-the-job coaching for communications units. The project included organizing town hall meetings, public discussions, and donor-oriented project presentations to improve citizen engagement. Working in partnership with PMCG as a subcontractor, we ensured alignment between strategy and practical implementation. The intervention resulted in improved coordination, stronger media engagement, and a more transparent government communication framework.

Publicity Group supported Medical Clinic Dento Club in entering Georgia’s competitive dental services market through comprehensive branding and communication services. We developed a full brand platform that defined the clinic’s positioning, values, and visual identity. A detailed brand book was created to ensure consistency across all communication materials. Our work included designing corporate and promotional assets for regular engagement with patients and stakeholders. Media and communication planning was aligned with the clinic’s growth objectives. The branding process emphasized trust, professionalism, and patient-centered care. As a result, Dento Club launched with a clear and credible market presence.