Publicity Group supported UNICEF’s 70th anniversary through a large-scale, multi-layered communication campaign in Georgia. The campaign accompanied the launch of UNICEF’s global institutional identity and the publication of the commemorative book For Every Child, Hope, and the relaunching of UNICEF’s global website. We managed media coverage for high-profile events, including a reception at Karvasla Museum attended by over 600 guests from government, diplomatic, nonprofit, and cultural sectors, as well as the first lady. An exhibition featuring organizations working with children with disabilities was organized as part of the anniversary program.

Publicity Group organized and supported an international educational conference focused on modern approaches to sudden cardiac death prevention and chronic heart failure treatment. The program included presentations, roundtables, master classes, and a press conference on the latest cardiac technologies.

Publicity Group served as flydubai’s PR, media, and crisis communication representative in Georgia over a 40-month engagement. We managed continuous media relations, producing two to three media materials monthly and achieving 30–40 media placements per month across television, radio, print, and online platforms. The scope included organizing three major media meetings, including the airline’s opening ceremony with senior Georgian and Dubai officials. Five media trips to Dubai and one to Sri Lanka were coordinated for Georgian journalists.

Publicity Group supported UNICEF’s CRC25 campaign by delivering an integrated advocacy and communication program celebrating 25 years of the Convention on the Rights of the Child. Central to the campaign was a participatory digital initiative encouraging individuals to record and share their own versions of John Lennon’s “Imagine” via a mobile application and social media platforms. UNICEF Goodwill Ambassador Paata Burchuladze and approximately ten well-known Georgian singers joined the campaign, amplifying its reach and cultural resonance. We produced dedicated campaign films, organized roundtables and media meetings, and facilitated high-level advocacy events linked to children’s rights. A special parliamentary event was held in cooperation with UNICEF and the Georgian Parliament, reinforcing institutional commitment to child welfare. Public-facing events included a children’s concert at Tbilisi Mall with the band Mgzavrebi, essay initiatives by Georgian writers, and an advocacy-focused student film festival titled “We Imagine – We Change.” Through influencer engagement and a coordinated social media campaign, the initiative generated strong national visibility and positioned children’s rights at the center of public dialogue.

Publicity Group supported UNICEF’s participation in the global “Flying High for Kids” campaign, positioning Georgia as a key stop in this worldwide advocacy initiative. The centerpiece event was held in the historic city of Mtskheta, where world traveler and pilot Andrew Parker conducted a symbolic balloon flight dedicated to Georgian children. A special ceremony included children with disabilities from Tbilisi, reinforcing the campaign’s inclusive and humanitarian message. Our role included event coordination, media relations, and public storytelling to align local engagement with the campaign’s global objectives. The initiative aimed to raise over one million US dollars worldwide for UNICEF through individual and corporate donations. The campaign concluded with a Christmas ceremony featuring live programming and direct engagement between the pilot, children, and partner organizations. Through strategic visibility and emotional storytelling, the project strengthened public support for UNICEF’s global mission and children’s rights.

Publicity Group delivered full event management services for the scientific conference “New Ways of Treatment of Rheumatics Arthritis,” organized on behalf of Hoffmann-La Roche. The conference introduced the medication Actemra to the Georgian healthcare market. We managed all planning stages, with particular focus on media relations and press coordination. Journalists were personally invited and hosted during the event, supported by professional media materials and press releases. Fifteen print and electronic media outlets attended and covered the conference. The event featured a keynote presentation by Cambridge University expert Andrew Ostar alongside 70 Georgian medical professionals. As a result, the conference achieved strong professional visibility and effective media dissemination.