Publicity Group managed the official events marking the 20th anniversary of the Convention on the Rights of the Child in Georgia on behalf of UNICEF. The program included a press conference, a photo exhibition of children’s artwork, live music, and educational seminars. We coordinated performances by the Fingers Theatre and interactive sessions for children. Our team handled all stages of event planning, including promotional materials and guest coordination. Media relations were actively managed to ensure broad coverage. The event was attended by parliamentarians, ambassadors, donors, and representatives of international organizations. Seventeen national media outlets covered the anniversary, reinforcing advocacy for children’s rights.

Publicity Group implemented the “Media Against Measles and Rubella” campaign in partnership with UNICEF and the Ministry of Health and Social Affairs. The project included the organization of media tours and educational seminars in Tbilisi and three regional cities—Kutaisi, Telavi, and Batumi. The campaign’s objective was to equip journalists with accurate information about measles and rubella viruses and the critical role of immunization. We developed a dedicated PR strategy covering journalist engagement mechanisms, campaign messaging, and all technical and logistical arrangements. All activities were unified under the campaign slogan “Media Against Measles and Rubella” to ensure strong recall and message consistency. In total, 52 journalists from leading national and regional media outlets participated in the seminars across all four locations. Through comprehensive coordination, branded materials, and full technical support, the campaign strengthened informed media coverage of public health issues in Georgia.