Publicity Group partnered with UNICEF and the Ministry of Health and Social Affairs to deliver a nationwide public advocacy campaign addressing nutrition challenges in Georgia. The campaign focused on increasing awareness of food fortification, healthy lifestyles, and the importance of iron, B6 vitamins, and balanced nutrition among key target groups. We designed and implemented a dedicated PR strategy that included journalist motivation mechanisms, technical coordination, and regionally tailored outreach. A series of media seminars was organized in Tbilisi and across Georgian regions, bringing together medical professionals, journalists, and public stakeholders. Our team produced educational promo materials, talk shows, and video content that translated complex health information into accessible public narratives. Over the course of the three-month campaign, more than 50 journalists from national and regional media outlets were trained on nutrition-related issues. As a result, the campaign significantly strengthened informed media coverage and elevated public understanding of nutrition and public health priorities in Georgia.

Publicity Group supported UNICEF’s CRC25 campaign by delivering an integrated advocacy and communication program celebrating 25 years of the Convention on the Rights of the Child. Central to the campaign was a participatory digital initiative encouraging individuals to record and share their own versions of John Lennon’s “Imagine” via a mobile application and social media platforms. UNICEF Goodwill Ambassador Paata Burchuladze and approximately ten well-known Georgian singers joined the campaign, amplifying its reach and cultural resonance. We produced dedicated campaign films, organized roundtables and media meetings, and facilitated high-level advocacy events linked to children’s rights. A special parliamentary event was held in cooperation with UNICEF and the Georgian Parliament, reinforcing institutional commitment to child welfare. Public-facing events included a children’s concert at Tbilisi Mall with the band Mgzavrebi, essay initiatives by Georgian writers, and an advocacy-focused student film festival titled “We Imagine – We Change.” Through influencer engagement and a coordinated social media campaign, the initiative generated strong national visibility and positioned children’s rights at the center of public dialogue.

Publicity Group delivered full-scale communication, event management, and public outreach services for the International Young Inventors Projects Olympiad hosted by Private Demirel College. The four-day international event took place at Tbilisi Mall and brought together participants from 45–50 countries, with more than 300 young inventors and approximately 350 local and international students involved. Attendance exceeded 3,000 guests, including educators, government representatives, and international partners. Our responsibilities covered the entire lifecycle of the project, from local qualifying stages to the international final event. We coordinated closely with central and local government bodies, designed and implemented the media and advertising campaign, and managed all promotional materials and digital platforms. Publicity Group also handled logistics for international delegations, including information tours across Georgia, exhibitions, workshops, and award ceremonies. Supported by Tbilisi City Hall, multiple ministries, and the European Union, the Olympiad achieved significant international visibility and positioned Georgia as a hub for youth innovation.

Publicity Group supported UNICEF’s participation in the global “Flying High for Kids” campaign, positioning Georgia as a key stop in this worldwide advocacy initiative. The centerpiece event was held in the historic city of Mtskheta, where world traveler and pilot Andrew Parker conducted a symbolic balloon flight dedicated to Georgian children. A special ceremony included children with disabilities from Tbilisi, reinforcing the campaign’s inclusive and humanitarian message. Our role included event coordination, media relations, and public storytelling to align local engagement with the campaign’s global objectives. The initiative aimed to raise over one million US dollars worldwide for UNICEF through individual and corporate donations. The campaign concluded with a Christmas ceremony featuring live programming and direct engagement between the pilot, children, and partner organizations. Through strategic visibility and emotional storytelling, the project strengthened public support for UNICEF’s global mission and children’s rights.

Publicity Group was commissioned to design and implement the PR strategy and communication plan for the “Micro-Entrepreneur 2015” initiative. The five-month campaign was delivered in close partnership with the Georgian Microfinance Association and the Microfinance Centre in Poland. Our work included nationwide outreach activities, entrepreneur-focused campaigns, contests, regional meetings, and media engagement in both the capital and regional cities. We developed a cohesive narrative highlighting entrepreneurship, financial inclusion, and small business development. Media relations and public-facing events were structured to ensure consistent visibility and stakeholder engagement throughout the campaign period. The project was implemented within Poland’s Development Cooperation Program and financially supported by the Polish Ministry of Foreign Affairs. As a result, the initiative achieved strong public awareness and reinforced the role of micro-entrepreneurship in economic development.

Publicity Group provided media management and facilitation services for a high-level conference organized under the EU-funded reintegration and readmission program implemented by IOM. The assignment supported communication around the EU–Georgia Readmission Agreement and migrant reintegration efforts. We coordinated media coverage and press logistics to ensure accurate representation of policy objectives. The conference brought together senior Georgian officials, EU representatives, and international diplomats. Attendees included the EU Ambassador to Georgia, the Czech Republic’s Ambassador, and ministers and deputy ministers from relevant Georgian institutions. Our work ensured smooth media engagement and professional visibility for all stakeholders involved. As a result, the event achieved strong institutional credibility and effective public communication of migration policy priorities.