As the ongoing strategic communications partner of the Gudavadze Patarkatsishvili Education Charity Foundation, we implement and continuously refine a comprehensive communication strategy that strengthens the Foundation’s visibility and public trust. Our work ensures regular and targeted exposure of the Foundation’s activities across mainstream and social media, reaching beneficiaries, stakeholders, and wider audiences engaged in education and human capital development.

As Ecovis Georgia continues its rapid growth as an audit, accounting, and tax firm, Publicity Group serves as its strategic partner in institutionalizing communication for both internal and external audiences.

Publicity Group delivered comprehensive marketing communication services for Brain Drain, an international gaming company introducing reality quest and escape room concepts in Georgia. The engagement began with a detailed market audit of the Georgian gaming industry to inform positioning and strategy.

Publicity Group designed and implemented a comprehensive PR and media campaign for ASB Georgia’s EU-funded Disaster Risk Reduction project. The campaign included media seminars, trainings, and simulation games conducted in kindergartens across multiple regions. Educational cartoons, a mobile application, and public awareness materials were developed to support learning objectives. A national media competition was organized to engage journalists in disaster preparedness topics.

Publicity Group served as flydubai’s PR, media, and crisis communication representative in Georgia over a 40-month engagement. We managed continuous media relations, producing two to three media materials monthly and achieving 30–40 media placements per month across television, radio, print, and online platforms. The scope included organizing three major media meetings, including the airline’s opening ceremony with senior Georgian and Dubai officials. Five media trips to Dubai and one to Sri Lanka were coordinated for Georgian journalists.

Publicity Group provided comprehensive media services to JSC Populi, one of Georgia’s largest retail supermarket chains. Our mandate included strategic media buying, media relations, and the management of social media and online PR channels. We also delivered outdoor advertising and below-the-line communication activities to support nationwide brand visibility. The engagement focused on strengthening Populi’s public presence during a period of competitive retail expansion, paralleled by issue management needs. Consistent messaging and coordinated outreach ensured alignment between commercial objectives and public perception. Our team worked closely with Populi’s leadership to adapt communication tactics to evolving market conditions. As a result, Populi achieved enhanced media coverage and sustained public visibility across multiple communication channels, mitigating some of the issues that negatively affected the public presence.