Arbeiter-Samariter-Bund (ASB) Georgia
Publicity Group designed and implemented a comprehensive PR and media campaign for ASB Georgia’s EU-funded Disaster Risk Reduction project. The campaign included media seminars, trainings, and simulation games conducted in kindergartens across multiple regions. Educational cartoons, a mobile application, and public awareness materials were developed to support learning objectives. A national media competition was organized to engage journalists in disaster preparedness topics.
Arbeiter-Samariter-Bund (ASB) Georgia
Publicity Group provided communication support for ASB Georgia’s social enterprise project targeting IDPs and border communities. The project covered regions including Kvemo Kartli, Pankisi, Shida Kartli, Samegrelo, and border areas near Abkhazia. We designed and implemented a comprehensive PR plan aligned with advocacy and social impact goals. Media relations activities included journalist trainings, social films, and promotional video content. Events and social media campaigns were managed to highlight enterprise development and community resilience. Media and social enterprise tours were organized to showcase local impact. Advocacy campaigns, forums, and roundtables strengthened dialogue with government and civil society stakeholders.
flydubai
Publicity Group served as flydubai’s PR, media, and crisis communication representative in Georgia over a 40-month engagement. We managed continuous media relations, producing two to three media materials monthly and achieving 30–40 media placements per month across television, radio, print, and online platforms. The scope included organizing three major media meetings, including the airline’s opening ceremony with senior Georgian and Dubai officials. Five media trips to Dubai and one to Sri Lanka were coordinated for Georgian journalists.
Network of Turkish Educational Institutions
Publicity Group delivered a series of strategically designed international media tours for the Network of Turkish Educational Institutions, demonstrating our strong command of both local and international media engagement. Over the course of 12 months, we coordinated four outbound media programs that enabled Georgian journalists to experience and report on global education and cultural initiatives firsthand. In Romania, we organized two separate media trips, including a five-outlet delegation attending the International Festival of Language and Culture in Bucharest and a separate visit focused on a singing festival combined with an official meeting at the Embassy of Georgia in Romania. We led an information and education-focused media tour to Turkey for 15 media representatives, showcasing the country's secondary education system with particular emphasis on private school models and best practices.