Publicity Group supported UNICEF’s participation in the global “Flying High for Kids” campaign, positioning Georgia as a key stop in this worldwide advocacy initiative. The centerpiece event was held in the historic city of Mtskheta, where world traveler and pilot Andrew Parker conducted a symbolic balloon flight dedicated to Georgian children. A special ceremony included children with disabilities from Tbilisi, reinforcing the campaign’s inclusive and humanitarian message. Our role included event coordination, media relations, and public storytelling to align local engagement with the campaign’s global objectives. The initiative aimed to raise over one million US dollars worldwide for UNICEF through individual and corporate donations. The campaign concluded with a Christmas ceremony featuring live programming and direct engagement between the pilot, children, and partner organizations. Through strategic visibility and emotional storytelling, the project strengthened public support for UNICEF’s global mission and children’s rights.

Publicity Group was commissioned to design and implement the PR strategy and communication plan for the “Micro-Entrepreneur 2015” initiative. The five-month campaign was delivered in close partnership with the Georgian Microfinance Association and the Microfinance Centre in Poland. Our work included nationwide outreach activities, entrepreneur-focused campaigns, contests, regional meetings, and media engagement in both the capital and regional cities. We developed a cohesive narrative highlighting entrepreneurship, financial inclusion, and small business development. Media relations and public-facing events were structured to ensure consistent visibility and stakeholder engagement throughout the campaign period. The project was implemented within Poland’s Development Cooperation Program and financially supported by the Polish Ministry of Foreign Affairs. As a result, the initiative achieved strong public awareness and reinforced the role of micro-entrepreneurship in economic development.

Publicity Group provided comprehensive media services to JSC Populi, one of Georgia’s largest retail supermarket chains. Our mandate included strategic media buying, media relations, and the management of social media and online PR channels. We also delivered outdoor advertising and below-the-line communication activities to support nationwide brand visibility. The engagement focused on strengthening Populi’s public presence during a period of competitive retail expansion, paralleled by issue management needs. Consistent messaging and coordinated outreach ensured alignment between commercial objectives and public perception. Our team worked closely with Populi’s leadership to adapt communication tactics to evolving market conditions. As a result, Populi achieved enhanced media coverage and sustained public visibility across multiple communication channels, mitigating some of the issues that negatively affected the public presence.

Publicity Group provided media management and facilitation services for a high-level conference organized under the EU-funded reintegration and readmission program implemented by IOM. The assignment supported communication around the EU–Georgia Readmission Agreement and migrant reintegration efforts. We coordinated media coverage and press logistics to ensure accurate representation of policy objectives. The conference brought together senior Georgian officials, EU representatives, and international diplomats. Attendees included the EU Ambassador to Georgia, the Czech Republic’s Ambassador, and ministers and deputy ministers from relevant Georgian institutions. Our work ensured smooth media engagement and professional visibility for all stakeholders involved. As a result, the event achieved strong institutional credibility and effective public communication of migration policy priorities.

Publicity Group implemented a ten-month public outreach campaign for the EU-funded Inclusive Financial Systems in Georgia project designed to support the growth and development of income generation activities of the vulnerable populations, particularly small-scale farmers, women, internally displaced persons (IDPs) and resettled persons, through providing them with the access to microfinance from selected partner microfinance organizations, provisioning of business advisory services to enhance the business skill capacities of the IFSG’s potential borrowers and loan recipients. The campaign supported vulnerable populations across Shida Kartli, Mtskheta-Mtianeti, and Samegrelo–Zemo Svaneti regions. We developed and executed a comprehensive communication strategy to promote access to microfinance and business advisory services. Promotional materials were designed and distributed nationwide, including print assets and branded items. Media briefings were organized for 60 journalists and 30 microfinance and training providers in Zugdidi, Gori, and Tbilisi. Our team placed advertisements, PSAs, radio spots, and press releases in local and national media outlets. The campaign significantly increased awareness of financial inclusion opportunities and strengthened project visibility.

Publicity Group delivered full event management services for the scientific conference “New Ways of Treatment of Rheumatics Arthritis,” organized on behalf of Hoffmann-La Roche. The conference introduced the medication Actemra to the Georgian healthcare market. We managed all planning stages, with particular focus on media relations and press coordination. Journalists were personally invited and hosted during the event, supported by professional media materials and press releases. Fifteen print and electronic media outlets attended and covered the conference. The event featured a keynote presentation by Cambridge University expert Andrew Ostar alongside 70 Georgian medical professionals. As a result, the conference achieved strong professional visibility and effective media dissemination.