Publicity Group organized the one-month photo exhibition “All We Want Is Peace” on behalf of UNICEF, with the grand opening held at Amirani Cinema Hall. The exhibition featured photographs taken by children documenting the damage and emotional impact of the August war. The project aimed to convey the pain, resilience, and lived experiences of young photographers to the broader public and media community. Our team managed all aspects of the exhibition’s organization, including venue selection, invitation design, printing, and distribution. We curated the exhibition scenario, produced visual materials and slideshows, and coordinated the participation of leading Georgian photographers and media representatives. To enhance emotional engagement, the opening program was enriched with live classical music, children’s face painting, and personal addresses by renowned photographers. The exhibition generated strong public and media attention while reinforcing UNICEF’s advocacy message through powerful visual storytelling.

Publicity Group implemented the “Media Against Measles and Rubella” campaign in partnership with UNICEF and the Ministry of Health and Social Affairs. The project included the organization of media tours and educational seminars in Tbilisi and three regional cities—Kutaisi, Telavi, and Batumi. The campaign’s objective was to equip journalists with accurate information about measles and rubella viruses and the critical role of immunization. We developed a dedicated PR strategy covering journalist engagement mechanisms, campaign messaging, and all technical and logistical arrangements. All activities were unified under the campaign slogan “Media Against Measles and Rubella” to ensure strong recall and message consistency. In total, 52 journalists from leading national and regional media outlets participated in the seminars across all four locations. Through comprehensive coordination, branded materials, and full technical support, the campaign strengthened informed media coverage of public health issues in Georgia.

Publicity Group supported Europe Donna Georgia in delivering its Breast Health Day campaign as part of the wider European Breast Cancer Coalition initiative. The campaign is marked annually on 15 October and focuses on prevention, early detection, and breast health education for women and girls. Our work supported seminars with medical professionals, meetings with survivors, and public awareness activities coordinated by Europe Donna Georgia. The campaign built on Europe-wide advocacy milestones, including the 2009 Brussels press event featuring Arantxa Sánchez-Vicario and a video e-card viewed by 5,000 people in 58 countries. Media visibility was further strengthened by the generation of 232 articles across Europe, including blogs and social media commentary. In Georgia, corporate partners such as Aversi, Populi, and Goodwill joined the initiative through symbolic participation and charitable contributions. The campaign concluded with public medical consultations in Tbilisi, reinforcing sustained awareness and tangible access to breast health services.

Publicity Group provided media relations and event management services for Chaghlar’s educational centers in Georgia, including School Sxivi. As a permanent PR partner, we supported the school network with ongoing media engagement and public communication. In collaboration with Yoga Center Ananda, we organized a Health Day focused on promoting healthy lifestyles among students and parents. The event featured a range of interactive wellness activities conducted within the school environment. Students and families actively participated, strengthening community engagement around health education and wellbeing. Our team coordinated event logistics, media coverage, and storytelling elements throughout the day. A dedicated film documenting school life and the Health Day initiative was produced to extend the project’s visibility and long-term impact.

Publicity Group organized a media tour and press conference at Goodwill Hypermarket on behalf of Goodwill Company. The event announced that Goodwill had become the first retailer in Georgia to integrate HACCP standards into retail sales operations. The program also showcased a master class by a renowned French confectioner for Georgian confectioners. All planning, production, banner design, printing, and media relations were executed within an accelerated two-day timeline. Fifteen journalists attended the media tour and press conference, primarily representing business and economic media outlets. Additional interest was generated among social media platforms and news agencies focused on food safety and quality standards. As a result, all participating journalists published coverage, reinforcing Goodwill’s leadership in product safety and retail innovation.