Publicity Group delivered full-scale communication, event management, and public outreach services for the International Young Inventors Projects Olympiad hosted by Private Demirel College. The four-day international event took place at Tbilisi Mall and brought together participants from 45–50 countries, with more than 300 young inventors and approximately 350 local and international students involved. Attendance exceeded 3,000 guests, including educators, government representatives, and international partners. Our responsibilities covered the entire lifecycle of the project, from local qualifying stages to the international final event. We coordinated closely with central and local government bodies, designed and implemented the media and advertising campaign, and managed all promotional materials and digital platforms. Publicity Group also handled logistics for international delegations, including information tours across Georgia, exhibitions, workshops, and award ceremonies. Supported by Tbilisi City Hall, multiple ministries, and the European Union, the Olympiad achieved significant international visibility and positioned Georgia as a hub for youth innovation.

Publicity Group supported UNICEF’s participation in the global “Flying High for Kids” campaign, positioning Georgia as a key stop in this worldwide advocacy initiative. The centerpiece event was held in the historic city of Mtskheta, where world traveler and pilot Andrew Parker conducted a symbolic balloon flight dedicated to Georgian children. A special ceremony included children with disabilities from Tbilisi, reinforcing the campaign’s inclusive and humanitarian message. Our role included event coordination, media relations, and public storytelling to align local engagement with the campaign’s global objectives. The initiative aimed to raise over one million US dollars worldwide for UNICEF through individual and corporate donations. The campaign concluded with a Christmas ceremony featuring live programming and direct engagement between the pilot, children, and partner organizations. Through strategic visibility and emotional storytelling, the project strengthened public support for UNICEF’s global mission and children’s rights.

Publicity Group was commissioned to design and implement the PR strategy and communication plan for the “Micro-Entrepreneur 2015” initiative. The five-month campaign was delivered in close partnership with the Georgian Microfinance Association and the Microfinance Centre in Poland. Our work included nationwide outreach activities, entrepreneur-focused campaigns, contests, regional meetings, and media engagement in both the capital and regional cities. We developed a cohesive narrative highlighting entrepreneurship, financial inclusion, and small business development. Media relations and public-facing events were structured to ensure consistent visibility and stakeholder engagement throughout the campaign period. The project was implemented within Poland’s Development Cooperation Program and financially supported by the Polish Ministry of Foreign Affairs. As a result, the initiative achieved strong public awareness and reinforced the role of micro-entrepreneurship in economic development.

Publicity Group provided technical assistance to the Government of the Autonomous Republic of Adjara to strengthen its public relations and communication capacity. The assignment focused on institutionalizing effective outreach practices across ministries and public agencies. We led the development of a detailed annual public outreach plan through direct collaboration with senior officials and PR staff from all ministries. Specialized trainings in public relations and effective media relations were delivered alongside on-the-job coaching for communications units. The project included organizing town hall meetings, public discussions, and donor-oriented project presentations to improve citizen engagement. Working in partnership with PMCG as a subcontractor, we ensured alignment between strategy and practical implementation. The intervention resulted in improved coordination, stronger media engagement, and a more transparent government communication framework.

Publicity Group provided comprehensive media services to JSC Populi, one of Georgia’s largest retail supermarket chains. Our mandate included strategic media buying, media relations, and the management of social media and online PR channels. We also delivered outdoor advertising and below-the-line communication activities to support nationwide brand visibility. The engagement focused on strengthening Populi’s public presence during a period of competitive retail expansion, paralleled by issue management needs. Consistent messaging and coordinated outreach ensured alignment between commercial objectives and public perception. Our team worked closely with Populi’s leadership to adapt communication tactics to evolving market conditions. As a result, Populi achieved enhanced media coverage and sustained public visibility across multiple communication channels, mitigating some of the issues that negatively affected the public presence.

Publicity Group provided media management and facilitation services for a high-level conference organized under the EU-funded reintegration and readmission program implemented by IOM. The assignment supported communication around the EU–Georgia Readmission Agreement and migrant reintegration efforts. We coordinated media coverage and press logistics to ensure accurate representation of policy objectives. The conference brought together senior Georgian officials, EU representatives, and international diplomats. Attendees included the EU Ambassador to Georgia, the Czech Republic’s Ambassador, and ministers and deputy ministers from relevant Georgian institutions. Our work ensured smooth media engagement and professional visibility for all stakeholders involved. As a result, the event achieved strong institutional credibility and effective public communication of migration policy priorities.