UNICEF
Publicity Group supported UNICEF’s 70th anniversary through a large-scale, multi-layered communication campaign in Georgia. The campaign accompanied the launch of UNICEF’s global institutional identity and the publication of the commemorative book For Every Child, Hope, and the relaunching of UNICEF’s global website. We managed media coverage for high-profile events, including a reception at Karvasla Museum attended by over 600 guests from government, diplomatic, nonprofit, and cultural sectors, as well as the first lady. An exhibition featuring organizations working with children with disabilities was organized as part of the anniversary program.
Arbeiter-Samariter-Bund (ASB) Georgia
Publicity Group designed and implemented a comprehensive PR and media campaign for ASB Georgia’s EU-funded Disaster Risk Reduction project. The campaign included media seminars, trainings, and simulation games conducted in kindergartens across multiple regions. Educational cartoons, a mobile application, and public awareness materials were developed to support learning objectives. A national media competition was organized to engage journalists in disaster preparedness topics.
Arbeiter-Samariter-Bund (ASB) Georgia
Publicity Group provided communication support for ASB Georgia’s social enterprise project targeting IDPs and border communities. The project covered regions including Kvemo Kartli, Pankisi, Shida Kartli, Samegrelo, and border areas near Abkhazia. We designed and implemented a comprehensive PR plan aligned with advocacy and social impact goals. Media relations activities included journalist trainings, social films, and promotional video content. Events and social media campaigns were managed to highlight enterprise development and community resilience. Media and social enterprise tours were organized to showcase local impact. Advocacy campaigns, forums, and roundtables strengthened dialogue with government and civil society stakeholders.