Publicity Group organized and supported an international educational conference focused on modern approaches to sudden cardiac death prevention and chronic heart failure treatment. The program included presentations, roundtables, master classes, and a press conference on the latest cardiac technologies.

Publicity Group served as flydubai’s PR, media, and crisis communication representative in Georgia over a 40-month engagement. We managed continuous media relations, producing two to three media materials monthly and achieving 30–40 media placements per month across television, radio, print, and online platforms. The scope included organizing three major media meetings, including the airline’s opening ceremony with senior Georgian and Dubai officials. Five media trips to Dubai and one to Sri Lanka were coordinated for Georgian journalists.

Publicity Group delivered a series of strategically designed international media tours for the Network of Turkish Educational Institutions, demonstrating our strong command of both local and international media engagement. Over the course of 12 months, we coordinated four outbound media programs that enabled Georgian journalists to experience and report on global education and cultural initiatives firsthand. In Romania, we organized two separate media trips, including a five-outlet delegation attending the International Festival of Language and Culture in Bucharest and a separate visit focused on a singing festival combined with an official meeting at the Embassy of Georgia in Romania. We led an information and education-focused media tour to Turkey for 15 media representatives, showcasing the country's secondary education system with particular emphasis on private school models and best practices.

Publicity Group acted as a sub-implementer with TBSC Consulting under the Chemonics-led institutional capacity development project. Our role focused on assessing and improving the effectiveness of the Ministry of Culture’s Public Relations Department. A comprehensive assessment process was conducted through questionnaires, online tools, and in-person interviews. Existing communication practices were analyzed to identify structural and operational gaps. Based on the findings, a detailed recommendations package was developed. Ministry staff received guidance on implementing strategic improvements. The work contributed to the Ministry’s broader organizational effectiveness reform.

Publicity Group partnered with UNICEF and the Ministry of Health and Social Affairs to deliver a nationwide public advocacy campaign addressing nutrition challenges in Georgia. The campaign focused on increasing awareness of food fortification, healthy lifestyles, and the importance of iron, B6 vitamins, and balanced nutrition among key target groups. We designed and implemented a dedicated PR strategy that included journalist motivation mechanisms, technical coordination, and regionally tailored outreach. A series of media seminars was organized in Tbilisi and across Georgian regions, bringing together medical professionals, journalists, and public stakeholders. Our team produced educational promo materials, talk shows, and video content that translated complex health information into accessible public narratives. Over the course of the three-month campaign, more than 50 journalists from national and regional media outlets were trained on nutrition-related issues. As a result, the campaign significantly strengthened informed media coverage and elevated public understanding of nutrition and public health priorities in Georgia.

Publicity Group supported UNICEF’s CRC25 campaign by delivering an integrated advocacy and communication program celebrating 25 years of the Convention on the Rights of the Child. Central to the campaign was a participatory digital initiative encouraging individuals to record and share their own versions of John Lennon’s “Imagine” via a mobile application and social media platforms. UNICEF Goodwill Ambassador Paata Burchuladze and approximately ten well-known Georgian singers joined the campaign, amplifying its reach and cultural resonance. We produced dedicated campaign films, organized roundtables and media meetings, and facilitated high-level advocacy events linked to children’s rights. A special parliamentary event was held in cooperation with UNICEF and the Georgian Parliament, reinforcing institutional commitment to child welfare. Public-facing events included a children’s concert at Tbilisi Mall with the band Mgzavrebi, essay initiatives by Georgian writers, and an advocacy-focused student film festival titled “We Imagine – We Change.” Through influencer engagement and a coordinated social media campaign, the initiative generated strong national visibility and positioned children’s rights at the center of public dialogue.