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Strengthening Strategic Communication Capabilities of Elections and Political Process Organizations

Strengthening Strategic Communication Capabilities of Elections and Political Process Organizations

Publicity Group served as a sub-implementer alongside TBSC Consulting under the Georgia Human and Institutional Capacity Development Activity led by Kaizen, a Tetra Tech company. The assignment focused on strengthening the strategic communication capacities of leading organizations working on elections and political processes, including ISFED, GYLA, Transparency International Georgia, EECMD, GIP, and PMMG.
Enhancing Communication for the National Assessment and Examination Center (NAEC)

Enhancing Communication for the National Assessment and Examination Center (NAEC)

Publicity Group partnered with TBSC Consulting as a sub-implementer to strengthen the strategic communication capacity of the National Assessment and Examination Center under the Ministry of Education and Science. The engagement began with a comprehensive assessment that identified institutional communication challenges and evaluated international best practices in education-sector communications.
“Covid and Pregnancy” Communication Campaign

“Covid and Pregnancy” Communication Campaign

Publicity Group planned and implemented a nationwide educational and informational media campaign for UNICEF focused on COVID-19 prevention among pregnant women. The campaign combined strategic messaging with accessible educational content to address urgent public health concerns. We developed and distributed media materials across national and regional television channels to ensure broad reach.
Communication Support for Homecare Services

Communication Support for Homecare Services

Publicity Group designed and implemented a comprehensive communication strategy to support the launch and promotion of Caritas Georgia’s homecare services. Our scope included media relations, digital communication, and event management
Millennium Challenge Account – Georgia

Millennium Challenge Account – Georgia

Publicity Group prepared and implemented a comprehensive communication strategy for Millennium Challenge Account – Georgia, supporting its education and human capital initiatives. We ensured ongoing visibility of the Fund’s activities through traditional and digital media channels.
Medtronic Europe Sárl

Medtronic Europe Sárl

Publicity Group developed and implemented a targeted communication strategy for Medtronic’s cryoablation heart care services in Georgia. The project combined media relations, digital communication, and event management activities in both Tbilisi and Kutaisi. We produced patient stories, doctor interviews, video narratives, and photo stories to explain advanced treatment approaches.
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